Online marketing Blog

What I would do is start searching around the net looking for similar products. Study their sales pages. See what the more successful ones are doing and how they are set up.

A trick that is used by many of the top marketers out there is setting yourself up a folder on your desktop called a “Swipe File”.

Save any sales pages to your hard drive that impress you. You can refer to them later…

The content of a sales page is copyrighted… not the structure. You will notice a lot of sales pages look similar. People copy what works…

Study how the text leads people to the sale. Study what they are talking about… do they jump right into the pitch? Where do they reveal the benefits? How do they? When and where do they reveal their experience? Testimonials? Bullet Points? Bonuses… Limited time offers… There is a rhythm to keep the reader interested and reading…

Even the look and feel is often duplicated…

Copywriting is an art form.

If you will be using PPC to promote your pages it’s easy to split test… something to think about.

Spiders are just little programs the Search Engines send out to crawl your web pages and bring back information so the can index your website in their results pages.

The robot tag is something you put in your html code… in the header… to stop the spider from crawling and indexing pages you don’t want indexed. If you have personal stuff on their, it’s a good idea to have just to be safe:

http://www.robotstxt.org/wc/meta-user.html

The BIGGEST pitfall one can have is to over analyze… I think a lot of people over analyze in the beginning and are paralyzed and never take enough action.The important this is to act. And the other important thing is to continuously learn and absorb as much as you can…

You need to start formulating a plan. Establish a routine. To me my routine is everything because it produces consistant results.

Managing Costs with Adwords…

All of us have different cash situations… some have credit cards… some a big savings… Personally I don’t rely on either. I’m making more than I spend. Way more. So it’s easy for me to simply keep a reserve of money for advertising costs. I don’t worry about when commissions come in. There is always money there to pay the bills.

All my commissions go into their own account and then I make sure I have more than enough to cover advertising for the next month and skim the rest off the top.

Capturing Names vs. One Sale………………

Do both. Build your ‘one sale’ business first then when you have a comfortable cash flow, start building your lists.

First priority… quickest path to positive cash flow… which means different things to different people. Some just need to make an extra 2K per month… other want to make 10K.

Does this game have risk? Yes… in the beginning it will be high because you don’t know the game yet, but as time goes on you will learn the ropes and the risk will become a calculated risk.

Time. Energy. Focus.

It will depend on the market and product… some markets are made for internet sales and it will be more like 1 in 7… maybe… Other markets might be a tough sell online.You could find 2 or 3 in a row… and then have 20 fail.

You could set up 50 campaigns and be lucky to get one making you a dollar a day, but number 51 makes you rich overnight.

It depends on your approach and how thorough or targeted your campaigns are. It will be much more difficult to turn a profit on a campaign with 10,000 untargeted keywords than a lazer targeted campaign with keywords that attract buyers like a magnet.

…Some here found instant success out of the starting gates. Others struggle after months of losing money.

Is it the approach?…

Our individual PPC businesses are all as unique as the millions of businesses offline. We all bring something different to the table. We are all in different markets and environments… and have different experience to start with.

BUT… Using the practicing and applying the techniques… learning them. Studying them… practicing them… will get you there faster. Maybe…

https://www.gotomypc.com/

I think there is a free trial and then there is a small monthly fee. Definitly worth it I bet in your situation…

If this doesn’t work, you’ll have to go the FTP route and I’ll step you through it when you’re ready.

There are services out there that offer to store files for you, but I wouldn’t personally trust them.

RE: www.iiiHosting.com

Well, if you are serious about what you want to accomplish online and with your website, you should go with a regular host like III Hosting and find a good program to create and publish your website. A lot of people use programs like Front Page or Dreamweaver, but there are some freebies out there as well like:

http://www.nvu.com/

OR

http://www.chami.com/html-kit/

I have plans to create my own free guides with the hosting down the road to help people like yourself get off the ground and learn what they need to know to get up and running and develop websites… but it’s all stuck in my head for the moment.

In the meantime, you can ask me anything OR check out some resources out there that might help you. Here’s a few links that will provide you some help:

A Website Planning Guide

Beginners Resources

More Resources (same site)

And if you haven’t discovered W3 Schools yet, I recommend taking a peak at some of their tutorials.

HTML is not that hard to learn… and it combined with a few other easy things to learn will give you a lot more flexibility and help you develop a much better site than you can get with a set up like you have now.

The extreme plan comes with 3 image galleries as well pre-installed:

Coppermine would probably be a good one. It’s an open source project… It’ll be a lot more flexible and The Image Gallery system features things like the categories and albums, thumbnails and intermediate size pics, search feature, new and random pictures, user management (private galleries, groups), user comments, e-cards feature, slideshow viewer…

Something to consider… You could hand code a gallery, but some of the scripts/ programs out there have done all the work for you and open source usually has a big community rapped around and plenty of help to get it to do what you want and to give it the look and functionality you want…. in fact:

Coppermine’s Board

RE: http://www.fxstyle.com/

I’ve only glanced at a few hundred of them, but they are very easy to set up. All I’ve been doing is copying the files, editing them in Front Page, and uploading… You could do the same with DreamWeaver…

There are basic templates to advanced with Flash…

You could easily just strip the graphics out of them and use them in other templates. Lots of possibilities.

There is actually some CSS in some of the files already I noticed, but nothing so complicated you couldn’t figure out…

Do they take a lot of work out of designing a web page? There is still work involved. You are still going to have to modify some files and things to get it to look like you want… also there are PSD files you can edit in PhotoShop if you have it. I’ve managed to do everything I’ve done without photoshop so it’s not 100% necessary. I have a basic graphics program that allows me to do layering so it’s worked so far.

What I like is it gives me a foundation. Something to work from that I didn’t have before… The code is not perfect… I’m sure it doesn’t validate, but you could easily take some time and run through it and fix things… It’s not like it couldn’t be spidered or anything the way they are. Just details… some people are more anal about their code than others.

I have some hand coding buddies that would tear it a part and reject them. Me… I’ll put it up and when I have time clean it up… as long as they get indexed, I’m a happy camper.

They don’t have frames… some have flash and some dynamic stuff, but many don’t. They have alternatives. Spiders can’t read flash and or some dynamic pages, but these are just incidental or just a small part of the page.. maybe just a header, and shouldn’t cause real concern I don’t think.

It’s when someone designs a whole site in flash that’s a problem. It’s worthless to the Search Engines.

As time goes on I recommend learning CSS. I’m still learning myself, but I’m actually more rapped up in learning PHP at the moment.. CSS actually makes a page easier to crawl because it takes a lot of code out of a page and puts it in a external file. Good for SEO.

The template package… to me it was worth it just for the graphics. For 40 bucks you can’t go wrong.

At the same time, you could probably just create some of your own if you got the time…

It depends on your uses as well. Do you really need a fancy page for a landing page? Not necessarily… will adding a little fancier template increase your click through? Maybe.

Front Page is a web site creation and management program. That’s where you do your web design and programming… Front Page is something that is called for short WYSIWYG software… What You See is What You Get. It allows you to preview your pages as you create them and see what you’re doing as you are doing it.

If you haven’t found it yet, there is some good info to get you started with Front Page here:

Microsoft Front Page

To take a definition from the Wikipedia:

Web hosting is a service that provides Internet users with online systems for storing information, images, video, or any content accessible via the web. Web hosts are companies that provide space on a server they own for use by their clients as well as providing Internet connectivity, typically in a data center.

That’s me as a web host… I provide you the space where your website will reside on the World Wide Web. All websites are hosted somewhere on a server.

So basically you create the website in Front Page… and upload to the web… You can manage it over time… you can change things, update things anytime… and simply upload to the server that I provide.

You are given a User Name and Password that you enter into Front Page so it knows where to publish your site…

Are you keeping the same web address (URL)?

Strange Things are Not Uncommon

Many strange things will happen. Just about everything strange thing that is possible has happened to me. Don’t worry about it & Just keep going. Overtime as your account matures you will have less problems I think. And some of those on hold, if they get clicks, can light up.

I personally have a very small percentage of keywords on hold… but it could just be the way I do things. I don’t know… but I’m always adding so many keywords I don’t let it bother me. The ones that go go… the ones that don’t don’t. I know I can’t control it so I don’t let it bother me.

Sometimes you think you find an open market with little competition and you set it up anticipating some decent traffic and nothing happens… a few impressions with no clicks.

…Why worry about something you can’t control? WELL you can to a degree. If you find a keyword that is making you money or getting clicks you think will convert, but it keeps going on hold or is disabled, then I would pay more attention and find ways to keep it going. Maybe play with the ad copy to get more clicks or if it’s disabled, reactivate it with capitalizations of the words. Stuff like that…… but I rarely do that.

There are tools out there that can do some things for you, but I do a lot of the misspellings and stuff by hand usually…… Often I will paste the words in ‘notepad’ and do it all there and then just cut and paste them into the account.

If I have a big list I will use a tool to do the quotes and brackets… but sometimes a simple campaign with a few keywords I just do it by hand……………………..

The trick is really the cut and paste. I don’t type out each word 50 times. I type it once or if I’m doing the different matches, 3 times… then I add the quotes and brackets.

Then I cut and paste it as many times as I need then go back and modify each word…

If I have a list of 50, I paste the word 4 times, copy those 5, paste those 5 4 more times, copy and paste once… there’s my 50. Saves a lot of time.

Then it’s just a matter of buzzing down the list and flipping words or switching out letters with missed keys etc…

I have a system I use each time so it’s become routine. I follow the same route in laying out the misspellings and everything so it’s consistent and I don’t get lost.