Online marketing Blog

 
 
 
  • ADVERTISER

 
The Fixation on PageRank November 24th, 2007

The problem… so many webmasters have become so fixated on linking strategies because of PR that more important factors suffer including content…

PageRank as it was originally designed was a brilliant concept. It is a great way to determine a sites importance and popularity… naturally

BUT the nature of man takes over and abuses the idea. SEOers and Webmasters use linking campaigns to artificially move themselves to the top of the SERPs.

Webmasters have and always will manipulate the Search Engines… but what PR has done is created an environment where this activity is encouraged by both white, gray and black hats.

The nature of the web; linking. That was the vision from the beginning. To create a place where everything interconnects. A web of information…

SO… It’s good and bad. It encourages linking, but also leaves the door wide open for abuse.

I think the bar could be scrapped and just keep it internal. The bar just serves as a tool for people selling websites, ad space and trading links… It was supposed to be for the consumer or surfer… BUT…

It serves webmasters and SEOers… and they probably make up the majority of the users of the bar. It doesn’t come activated on the Google Toolbar when you download it that I’m aware of… I think you have to choose that option and the average surfer is not going to have a clue or care about what it is…

I thought for a minute they might actually get rid of it…

Posted in Online marketing ||

Leave a Reply

You must be logged in to post a comment.