Yes, I have done some of that… I actually have a newsletter…
I don’t have a huge list yet, but I know many do and it’s a great way to market… IF it is an Opt In list… Although I have been promoting mine as much as I could.
The only problem I see with e-mail marketing these days is the difficulty of delivery. This is a real statistic: probably 30-40% of your list will receive the e-mails you send out. The rest are caught by filters or even just put in their bulk folder where they never look…
But if you do want to pursue it:
Using what’s called a “Name Squeeze” page is very effective. It’s basically just a landing page you set up for the sole purpose of capturing an e-mail address. You might require a name and e-mail in order for them to enter you website (or aff page) or you may provide them with a free report…
You see if you can provide them a free report and capture their e-mail you have a great thing going… you can promote your aff programs in the report… they already like and trust you because you gave them a something for free…
E-Mail lists are about building a relationship with the customer over time. Many people don’t buy the first time you ask them. Maybe it will be the 5th or 10th time you contact them.
This is real easy to promote with PPC if you have something valuable for them to want to provide you their e-mail. It’s always easy to get the clicks if you are offering something “free” in your ad.
You do need to be careful that this is an Opt In situation and that all your e-mails give that person the ability to Opt Out…
And if possible, it’s highly recommended that you are set up to provide a “Confirmed opt-in” (some people call it a double Opt In)… So they have to confirm via e-mail that it’s OK to send them stuff.
NOW how effective this is, as always, is going to depend on the product or service you are promoting and how it is handled… there are a lot of variables.
AND you may not get immediate results… it takes time to build a good list. So you may spend more than you make at first. Because you are providing something that is free, you are going to get a lot of “tire kickers” and people that aren’t in buy mode. So………..
All you can do is test it.
I personally use aWeber.com.
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