The Universe is still expanding…
Just like any business, your business plan should include an exit strategy. In the case of a volatile environment like this, I would have a tiered exit strategy… 6 months, 1 year, 5… My guess… and this is just a guess… Adwords will be replaced in less than 5 years. Why?
Because Google will be…
If you’re thinking about kicking back and doing Adwords for the next 20-30 years until you retire; think again.
Just like any tech field always be learning and stay on top of information. Know what’s happening around you.
Subscribe to newsletter and magazines related to your field. Continue to hang around forums… Forums are priceless. Instant news.
So I believe even within PPC you can diversify… but even then you should have that exit plan.
Just some quick thoughts.
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