I don’t know if I can tell you that there is one set of criteria that I look for. I guess, I have developed a feel for the qualities I think make a good merchant to promote.
Most of it’s simple:
-First commission. What can I make? Is it reasonable to believe I can spend a little and make money? I try and stay above $25 commission; with exceptions… although I do have a lead campaign I make a $1.50 per lead on and have a great ROI… and that’s what matters. Or if it’s a percentage bases, and it’s only 5 or 10%, it must be high ticket items…
-The cookie… probably not super important, but I at least like to see a 30 day…
-Is the site design professional? Would I buy from them?
-What pay options do they offer? Paypal? 2CO? Clickbank?
-How do the testimonials look?
-Are there any awards or anything else that would make this merchant stand out from the pack…
That is important to me… Even if it is a competitive market, I look for things that I can use to make the merchant more tantalizing. Something that makes them stand out from the rest.
And when I say use… I drag a lot from the sales pages into the ad copy. So highlighting something unique is a good thing.
-Endorsements… Quotes from well know news sites or review sites…
-Depending on what I’m doing with it, if I’m going to promote it other than direct, what tools do they offer. How do their banners look? Do the banners look professional…
It really depends on the type of merchant and product. You have to keep in mind the target market for that product. Are they professionals? Housewives? Hungry Entrepreneurs? Who is the market and does this merchants website work for it…
-Of course, is there a demand?… what is that market looking for?
-Is this deliverable? Is it easy? Will people buy this on the net… Downloadable products obviously are on the GREAT side… Grand Pianos… tough. Unless they are unique or rare I suppose.
-And the price has to be easily found. I hate sites that try to hide the cost or request info before you find out…
So really there are a lot of things as far as the site’s design, the professionalism, the testimonials, good looking graphics… sales copy that works for that market.
Like I said, I love merchants, if I’m going to promote via landing pages or other means, that have a LOT of tools and graphics… those are merchants that know what you need. Every marketer has a different need or approach. The more weapons one has to choose from the better…
That all seems like a lot to think about, but it only takes me a few moments to assess those things…
I don’t only look at how much I can make. I look at it from the perspective of the market.
Every market is different. Some will fall for a cheesy sales page… other’s won’t.
-And, sort of along the lines of unique, I always look at new merchants. They may offer a new spin or might have a fresh angle.
The best thing to do as time goes on is analyze the merchants that do convert…
Often you want to try multiple merchants. Do that and look at the merchant that converts. Why? What makes them different?
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