My background is business and sales… Many of the same principles apply to this as any other business…
For instance, I have an offline business… early in the year I was investing about $175 per month advertising in a local newspaper. But that 175 would translate into over a thousand each month… Every month I kept out the 175 and everything else was profit. The 175 was put back into the advertising…
I lost the use of that 175 every month, but it helped me make the profit… it was my reserve.
I have since stopped the advertising the last few months… I’m getting organic offline results, lol… referrals and repeat business. Can hardly keep up.
Anyway, so the same for the online world… and Adwords.
Of course you have to know where to put your money so that it converts for you, but it’s trial and error…. just like the offline world!
‘nother example relating… One year I spent $2500 for Yellow Page advertising… HUGE flop. I don’t think I even broke even. It was pitched to me to be this great thing, but the market was to big and I was surrounded by competition in the book…
Trial and Error… I’ve tried local papers that way… Put an add in for a period of time, if it doesn’t bring in business, move to the next thing…
…or change the add to get different results…
Actually the business I’m referring to I found the winner right away! I got lucky like some have with Adwords… and I got a lot of business… the same $175 per month deal I was using a few months ago I was getting the same results with 3 years ago… That was and still is my winning campaign.
But over time I wanted to see what kind of business I could get from these other sources… sometimes the quality of leads or business varies…
What we are doing is the same thing. All we are doing is looking for the one that converts… but to find it we have to spend money… the successful campaigns support you searching for new ones.
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You know I’ve thought a lot about this… And this biz we are doing here is no different than someone learning how to make money at something else…
Once you learn how to do it, you can do it over and over again.
If you take a self made millionaire and take all his money away, he will be able to make a million again… Why? Because all he has to do is replicate what he did before.
Repeat… The knowledge and experience can’t be taken away…
So keep experimenting. When you find a success, analyze what you did and try and replicate it… you will gain experience… LEARN THE PROCESS.
Experiment and test. Test your approaches… figure out what works for you. What did you do with that campaign that is successful. Something different?
I have a system. Every campaign is different, but I have the same basic approach that I do over and over again. It’s worked for me by finding good campaigns in the past. I know it works so I repeat…
That’s what some people don’t understand when they first find this opportunity. They want us to tell them what merchants to promote so they can make money when in reality that’s not going to help them… If you learn the how, you will always be able to repeat that process and make money.
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