Search Engines have a little program the send out to websites that “crawl” or “spider” each site picking up information to index in their Search Results. They follow the links you have to your internal pages and to other websites to find that information. Basically their highway is the hyperlink.
You’ll often see Search Results referred to as SERPs which simply is your Search Engine Results Pages.
The program that they send out is called different things the most common is SpiderBot or just Bot or just spider…
You optimize your page with keywords that, through your research, you feel will bring in traffic… You put them throughout your text on the page and inside the code itself in what’s called meta tags… this is simply hidden text that the spiders can get information from. The mainly include the title of your page, description and short keyword list that you want the spiders to index.
The search engines will pick out your keywords using their Bots and bring them back to their computers and index you and give you a rank based on a number of factors.
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