I’m not getting rich, but I have achieved great results never having read Martell or any other SEO strategists work. I have 100s of pages filled with content across numerous sites. A majority of it is content I’ve written, but there is also articles etc that I’ve included that get a share of traffic as well.
And honestly, the results I’ve received are just from basic SEO practices that I use. I’ve never done any hardcore keyword research and optimization on my pages. The traffic I get is incidental to just concentrating on providing good relevant content that people like to link to and that is naturally keyword rich.
Google will pull odd combinations from pages. People search with phrases. Many phrases aren’t in the index so Google does the best they can and display results with pages with those words in them; the phrase itself isn’t there as one unit… it’s spread throughout the page.
I just went to my tracking tool and found a good example. Someone searched for this phrase:
dan mckinney’s marketing material?
This is the Google result that I got a visitor from:
Quick Turn Marketing Exposed by Dan Lok
Dollar Estate Homes” http://www.frank-mckinney.com/ Best-Selling Author, “Make It BIG! “Dan Lok tells you critical marketing facts that…
LOL, Google sure put a mish mash together to give someone a result!
That’s what’s so interesting about all this though. You can optimize a page to death, but sometimes the traffic you get is from random phrase…
Fun!
Some people this is all they do. They design websites that are keyword rich and drive traffic naturally to it…. and rake in the Adsense Income.
And the added bonus to having this approach is you are pretty much immune to Algo Changes…
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