I do this in certain situations when I’m desperate to get into a tight market or don’t have time to be patient and try one at a time. A lot of times I will just do some basic research and set up small niche AdGroups right away… and then if the market works, I’ll either put more niche keywords into their own groups right away OR I’ll put together and test batches of keywords in my Adgroups to sift through and find more niches… etc.
But in this case, when I do, yes I’m basically just testing the market to see if anything will shake out… THEN if I see some good ones worth keeping, I will try and split them off…
Normally this type of test will shake out pretty quick so I don’t lose a lot moving them into separate groups…
There are exceptions. Every campaign is different. If it’s been a long time, I might not want to risk moving them… OR if they are very similar…
BUT I really, really like using keywords in my ads and the tighter the Adgroup the better I can pull the keyword into the ads…
Leave a Reply
You must be logged in to post a comment.
|
