I found this article at WebProWorld interesting.I’m pretty heavy into Google Adwords and so it is a topic close to my pocket book.
A class action lawsuit was filed in US District Court against Google alleging breach of contract, negligence, unjust enrichment, and unfair business practices—all involving charges of click fraud. Click Defense Inc, a click fraud protection firm, filed the suit in California in the name of an unknown number of plaintiffs for an amount not less than $5 million.
Here’s the article: Google Sued For Click Fraud
I actually commented on this in this thread at WPW, but I will kind of repeat what I said…
20% or more clicks are fradulent according to this article. That is something that needs to be gained control of.
That’s a lot of revenue coming out of the pockets of advertisers…
BUT the whole point of this suit is the fact that Google could be doing more and aren’t.
In the past I’ve always defended Google. There are a lot of people out there that try to feed us with unproven bull… that Google does certain things to improve their revenue.
For instance… my favorite… they provide bad organic results to get more clicks on the Sponsered Ads. :confused:
I don’t think so. The better the results, the more people that will use the engine and the more revenue they will in turn make in my opinion…
BUT at the same time, could they ignore a problem because it makes them money?
They could.
They don’t lose money from click fraud. The advertisers do. If they lost money would there be more effort to control the fraud?
Do they have a tool they could use to seek out and derail it?
Maybe… and maybe this suit will bring it to light and be a good thing for all of us.
Maybe if more people pressured Google to take more action, more action would be taken.
-Matt Levenhagen
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